Over the past 20 years Rob Abbott has advised many of the companies throughout Canada and internationally who defined what might be called sustainability 1.0 – the first generation of sustainability thinking and work. He is a recognized thought leader in the sustainability domain and a trusted advisor who can be counted upon to “speak truth to power” and drive the change necessary to help make your organization better, more resilient.

I often find that my clients can point to several discrete programs or activities that seem to be “about” sustainability or the “triple bottom line”, but seldom is there an overarching strategy or point of view about the future that glues these activities together. I am an expert at creating the narrative that tells the story of the path your organization is traveling through time:

  • Why do you exist?
  • What do you want to be known for?
  • What are the 3-5 truly material things you can do that will make a real difference in the lives of your stakeholders?

I am passionate about the intersection of sustainability with strategy and innovation. In particular, I am committed to my own ongoing education and enlightenment in understanding what innovation is, where it comes from, and how I might link innovation to decisions about strategy and sustainability that helps my clients create both shareholder and societal value.